NPS Survey Template
An NPS survey template measuring customer loyalty with the standard 0-10 recommend score and follow-up questions With quote estimation and scheduling.
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Our NPS Survey Template implements the classic Net Promoter Score question with the 0-10 scale, plus follow-up prompts that turn scores into actionable feedback.
Why and when to use an NPS survey
NPS is the fastest loyalty signal there is: one question customers always answer, one number leadership tracks quarterly. Send it after meaningful milestones such as onboarding completion, renewal, or support resolution.
Who is this template for
Customer success teams, product managers, founders tracking retention signals, and agencies reporting client satisfaction.
Why SharaForms is the best tool for this form
The 0-10 scale renders perfectly on mobile, scores export to CSV for trend analysis, and conditional logic can show different follow-ups for promoters versus detractors.
Best practices for survey templates
- Follow detractor scores within one business day consistently
- Keep the 0-10 question isolated on its own screen
- Tag responses by product line for targeted fixes
- Close loops publicly: here is what your feedback changed
Common mistakes to avoid
- Surveying quarterly until customers recognize your template
- Begging promoters for reviews inside the survey itself
- Averaging NPS across products hiding opposite movements
- Celebrating scores while ignoring verbatim comment themes
Frequently asked questions about the NPS Survey template
Everything you need to know about this template.
- What is an NPS survey?
A Net Promoter Score survey asks one core question, how likely customers are to recommend you scored zero through ten, then segments responders into promoters, passives, and detractors for follow-up action.
- How is the NPS score calculated from responses?
Subtract detractor percentages, scores zero through six, from promoter percentages, nine and ten. The resulting number ranges negative to positive hundred, tracking sentiment movement over time reliably. The subtraction formula makes trends comparable across industries, quarters, and product lines reliably.
- Why ask the open follow-up question after scoring?
Scores quantify sentiment but verbatims explain causes. The why-is-that-score question converts abstract numbers into specific fixable complaints and praise-worthy strengths your team can act upon directly. Verbatims explain scores, converting abstract percentages into specific fixes teams can actually ship.
- How quickly should detractors receive follow-up?
Within one business day while frustration peaks productively. Fast outreach regularly rescues relationships teetering toward churn, converting vocal critics into surprisingly loyal advocates through demonstrated responsiveness. Speed signals seriousness; rescued detractors often become loudest advocates after visible responsiveness.
- How often should NPS surveys run?
Quarterly balances trend tracking against survey fatigue. Monthly questioning annoys customers until scores reflect irritation rather than experience, corrupting the metric through measurement itself. Cadence tuning prevents measurement itself from degrading the sentiment you are trying to track.
- What is a good NPS benchmark?
Context dominates: positive beats industry averages beats absolute numbers. B2B services scoring thirty may excel where consumer apps need fifty. Track your trajectory primarily, competitors occasionally. Trajectory plus competitive context together tell you whether momentum deserves celebration or urgency.
- How do I create an NPS survey?
Start from this ready-made template and customize it in the drag and drop builder, generate one from a short text description with the AI form builder, or assemble fields yourself on a blank canvas. All three routes produce the same editable structure, so you can add logic, calculations, and branding whenever you need them.
- Is the NPS survey free to use?
Yes. SharaForms does not charge per form or per response, so this template runs on the free plan with unlimited forms and unlimited submissions. Core features such as conditional logic, calculations, signatures, and all three presentation modes are included at no cost. Paid plans only add optional extras like branding removal and premium integrations.
- How long should a survey be?
Aim for five to ten questions when measuring satisfaction, because completion rates drop sharply once a survey passes the two minute mark. Put the most important question first, group related items into sections, and use this template's progress bar so respondents always know how close they are to finishing.
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